Music Ally China Digital Summit pre-launches IMX 2021

Music Ally China, a partnership between Music Ally and Kanjian Music, are delighted to announce a new music business event aimed at the Chinese music market, the Music Ally China Digital Summit.

The event will take place online on 7-9 September and the main event sponsor is MQA, the leading high-resolution audio technology company. MQA is also supporting the Music Ally China business information service which provides regular and free access to news and analysis relevant to the Chinese music industry. The Music Ally China Business Information Service publishes regular articles primarily via the WeChat platform to the Chinese-speaking market. The event is also being supported by Blokur whose royalty platform facilitates more accurate rights data and better usage matching and FUGA, the world’s largest full-service B2B music distributor.

The Music Ally China Digital Summit also pre-launches the second edition of the International Music Expo (IMX), China’s large-scale music conference, showcase and expo event, which attracted more than 2.5 million viewers online last year.

The three-day Music Ally China Digital Summit event will consider a range of current and forward-thinking topics for the Chinese music industry including the following:

  • Understanding the main international streaming services
  • Digital marketing for the international market
  • Focus on Chinese streaming services
  • Podcasts in China
  • Understanding useful digital marketing tools and services
  • International marketing for Chinese and Asian artists
  • How can NFTs help Chinese and Asian musicians? In what ways?
  • Music and gaming – what are the real opportunities?
  • The benefits of high-quality audio
  • Short-Form Videos – how best to use them?

The Summit will take place across three afternoon sessions of approximately three hours in length, featuring a mixture of keynote presentations, interviews and panel discussions with live and pre-recorded sessions. All sessions will be available in Chinese.

Paul Brindley, Co-Founder and CEO of Music Ally said: “It’s exciting to be running our first ever event targeted at the Chinese music industry. Following the successful launch of Music Ally Japan and our inaugural event which took place in April this year, we hope to establish this event as an annual fixture in the Chinese music business calendar. Together with Kanjian Music and with the overall support from MQA and from Blokur we are confident that we can play a role in helping to both upskill the local market while helping to build bridges both for the international market into China and for the Chinese music industry internationally.”

“Music Ally’s community in China continues to grow rapidly and MQA’s ongoing global support is a testament to their commitment to be a pioneer in all directions as the Music Ally China Digital Summit pre-launches IMX” said Shen Jia, Founder and CEO of Kanjian Music. “Together, we will highlight the latest opportunities for the music business in China as the industry showcases its important customer wins and best practices to the world, including China. We are looking forward to another amazing event.”

Mike Jbara, CEO of MQA commented: “We are delighted to support this important music industry summit – China continues to be a dynamic and diverse environment for artists and consumer experiences. MQA’s network of Chinese partners has been expanding at an impressive rate and the level of engagement by knowledgeable music fans inspires us. We know our friends and colleagues at Kanjian and Music Ally will deliver another outstanding event.”

About Music Ally

Headquartered in London, UK, Music Ally has been a respected knowledge company operating in the music business for nearly twenty years. Music Ally’s daily business information service now reaches over 10,000 industry practitioners across the globe and is relied upon by both major labels and DSPs alike. Music Ally also has a separate business operation in Japan. Music Ally Japan is now a powerful modernising force helping to educate the Japanese music business. Music Ally’s partnership with Kanjian Music with their local knowledge and experience is building a similarly powerful presence in China. Music Ally clients include UMG, Warner, Sony, Spotify, Amazon, Pandora, The Orchard and many more.

About Kanjian Music

Kanjian Music is a leader in license management automation for the music industry. Its license management platform unifies royalty administration and collection across digital distribution, publishing, synchronization, public performance, neighboring rights, and copyright protection in one, end-to-end platform to accelerate digital transformation. Organizations of all sizes, all over the world, including majors, many independents, music publishers, management companies, artists and digital service platforms trust Kanjian to deliver high-impact business outcomes. Kanjian Music has already served more than 650,000 artists and 10,000 companies, reaching more than 1 billion online listeners across more than 300 digital services worldwide, including China.

About IMX

International Music Expo (IMX) is an initiative that gathers together professionals, creators and audiences from the creative and tech industries. The 2021 edition includes a conference, showcase and an expo. It will run online from October 11-31.

With the proven success of its 2020 edition, this year IMX expands significantly on its existing formula to help foster the global community. IMX 2021 creates a digital environment for artists and industry professionals, non-governmental and governmental organisations, tech and game companies to connect, learn and grow together.

About MQA

Using pioneering scientific research into how people hear, MQA captures the sound of the original performance. The MQA file is fully authenticated and is small enough to stream, while also being backward compatible, so you can play MQA music on any device. MQA’s award-winning technology is licensed by record labels, music services, broadcasters and hardware manufacturers worldwide. MQA is a UK-based private company.

About Blokur

Blokur works with the world’s music community to take the pain out of paying and getting paid for music. Its platform manages more than 20 million musical works and 50 million recordings for major and independent music publishers, labels and CMOs, helping them to increase royalty collections through more accurate rights data and better usage matching. For music users including major digital platforms and the global sync community, Blokur makes it easier to licence and pay for music, so that they can grow their business while ensuring that creators get paid what they should, when they should.

About FUGA

FUGA is the world’s largest full service B2B music distributor. FUGA’s global marketing team operates across 17 countries and its partners deliver over a quarter of the world’s new releases. Owned by Downtown Music Holdings, FUGA is one of the very few distributors to sit on the highest preferred partner tiers for Spotify, Apple and all other major DSPs.


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